Welcome to The Royal A&P Show 2018

Good evening Mr President, I would also like to introduce members of the RAS Executive here this evening, Vice President, Brent Snellex from Rangiora, Kelly Allison from the deep south and Cara O'Connor who has been  equestrian judging all day and unable to be with us this evening.The RAS CEO, Debbie Cameron is also attending the show.

The Royal Agricultural Society of New Zealand is the umbrella group for the 97 A&P Shows and 65 Breed & Kindred Societies in New Zealand. It is also one of the oldest organisations in NZ, with its own Act of Parliament and Royal Charter.

Yoda, the Star Wars Jedi Master so prophetical said, “Difficult to see. Always in motion is the future.”

That is certainly the case with the Agricultural economy.

Gene editing technology has highlighted some benefits it could bring to agriculture,  such as removing allergy causing compounds in cow’s milk; disease proofing Manuka honey; speeding up apple variety selection; significantly reducing pest levels and shortening the time to market for developing new crops.

The Agri-Science community is, without doubt, an exciting place to be.

It is also great to see the launch by the Red Meat Profit Partnership, of the Key Performance Indicators booklet with 16 core KPIs to help farmers measure their business performance.

And on a more basic note, experience based observations such as that revealed by Steve Wynn-Harris in a recent Farmers Weekly. He disclosed that at 60 he isn’t fast enough to catch stud lambs to tag.

He has taken to using a fishing net to catch them. The net, apparently, is also handy for popping over one of the triplet lambs and standing on the handle while he deals with the siblings.

Innovation drives growth and unearths opportunities. From this gamut of innovation, development and practical experience we must remember the community in which we live and to whom we sell.

We must be aware of the issues of environment; animal well-being; nutrition; ethical and sustainable production; how red meat is being produced; and evolving consumer expectations and concerns.

We should not be allowing the Vegan Lobby under the guise of animal welfare to dictate the negative and biased establishment media agenda.

We have not been doing a good job of anticipating or responding to those issues. Therefore many people are misinformed about farming. Young people, the next generation of consumers, have their own expectations. Many urban kids have no idea there is a whole other world outside their suburb. It is easier for them, and their parents, to absorb click bait headlines adorned with emotion than it is to read in-depth articles that pursue the evidence.

We need to take everyone with us & leave no-one behind!

And that, ladies and gentlemen, is why we need A&P Shows.

Over the 26 week season there will be 97 of them quite literally from one end of the country to the other.

These Shows are a unique, marketing, educative, relationship building machine that no one business could ever dream of recreating to promote their interest. The A&P platform provides fun; opportunities for hands on; asking questions without feeling intimidated and to get a positive and good understanding of our industry.

Shows are important to illustrate reality at a glance.

And what is more, this promotional machine comes with a huge voluntary and sponsor support network.

Mr President, thanks to you and your great Hawkes Bay A&P team here at the Showgrounds Hawkes Bay Tomoana, your generous sponsors and volunteers, for getting together to create something special, The New Zealand Royal A&P Show 2018, the flagship event of the 97 Show network.

Hopefully many agriculturally vested interest groups recognise this amazing opportunity to showcase; to tell the story; to create the news; and to engage with the wider and influential urbanised community.

Finally, Mr President, I am pleased to advise you that the Executive of the Royal Agricultural Society have awarded the Hawkes Bay A&P the right to host a Royal A&P Show for the next three years. We are most grateful for the work you have done for the brand and we wish you all the best for the future.